The Most Interesting Man in the World

  
    Dos Equis now employs the most interesting spokesperson in the world.  As most beer company commercials do, Dos Equis tries to appeal to the manliness of their viewers.  This "most interesting man" is a random assortment of videos that does not go along with the narrator's lines.  The narrator’s words do not make sense, but they are not supposed to.  Videos of the man bringing up treasure from the ocean or him running from the fox hunters with a fox in his arms add to the legend of the Most Interesting Man.  With their spokesman, Dos Equis tries to display the class of their beer.  Just the beard alone draws on some of the ideas of the manliness and class.  The gray colored beard shows the wisdom and experience that every man wants.  Only the best of men get to drink Dos Equis according to the Most Interesting Man in the World.  Most beer commercials play on the younger man, who is just partying all the time.  Dos Equis goes with a completely different approach.  Their man sits in a dimly lit bar surrounded by both men and women, who seem to just be listening intently to his every word.  No bikinis, no football, just one man dressed in nice clothes, drinking his beer with friends. Even his catchphrase makes it seem like a mature and wise man’s beer.  “I don’t always drink beer, but when I do I prefer Dos Equis.”  This appeals more to the logos of most men.  Most guys are not drinking beer all the time, like the people in other beer commercials.  They want to be like the Dos Equis man: calm, cool and collected.  Dos Equis becomes more than just a beer with the addition of this “most interesting man in the world.”  Dos Equis represents a new lifestyle choice.