Look, I actually am not doing a Nike commercial for once.  I found this idea for an advertisement rather interesting.  McDonald's goes for the shock factor with their bold print.  The typical gold and red, which everyone can recognize as the McDonald’s colors, are in the shape of seemingly racist lines that are meant to catch the audience’s attention.  There is a reason that the golden arches are in the bottom right hand corner smaller than the writing.  It is not the center of this ad.  This is not a normal McDonald’s “I’m lovin’ it” advertisement.  This is an advertisement for a cause rather than a McDonald’s product.  McDonald’s lends its name to help fight prejudice.  The fast food chain wants people to stop discriminating in hiring by setting a very public example.  The much smaller print says how McDonald’s does not look at nationality when they hire.  However, they needed an eye-catcher to make sure people actually read the small print.  When one sees the golden arches combined with a racist statement, like the one in the bigger print on this ad, they know that they need to look further on the ad to find the purpose.  McDonald’s is using its worldwide fame to make a statement on a key issue in society.  It is especially advantageous for McDonald’s reputation considering that it is already known as the most worldwide corporation.  McDonald’s is utilizing their pull throughout this nation through a simple still ad with no pictures.  McDonald’s cuts right to the center of the issue rather than muddying it up with distractions.